5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide

Significance to Kellogg’s:

Trending hashtags can create massive levels of engagement that can be followed in real time. Knowing how to create this conversation environment can lead a brand to the creation of an active community that is just a tweet away.

For those that do not know, a Twitter chat is having a public conversation with any and all who include your chat specific hashtag. This is a fantastic opportunity to promote your social media presence, get instant feedback and to create a community behind your business. The endgame for this is to create a following of brand advocates. The five steps outlined in the article are:

  1. Understand how it works
  2. Form your plan
  3. Announce and promote your Twitter chat
  4. Run your Twitter chat
  5. Summarize, Archive and Analyze

Article: http://www.socialmediaexaminer.com/twitter-chat-guide/