Facebook Mobile Payments: This Week in Social Media
Significance to Kellogg’s: It’s a pet peeve almost everyone shares – when you go to buy a product and you’re forced through a 5 step process just to give them your money. Fast, intuitive payment processes can be a strangely beautiful thing. Creating and refining one can be the icing on that revenue filled cake.
Facebook Simplifies Mobile Payments: Facebook has made it easier for developers to add payment options on mobile web apps. And marketers also now have the option of buying mobile-only Facebook ads. By using a low-friction carrier billing system Facebook has eliminated a ton of the clutter that mobile payments fell prey to early in their lives.